Netflix, Disney, NFL: Executives make media predictions for 2023

Apple and Amazon have been the favorites, with Alphabet’s YouTube TV coming on strong in recent months. Apple has wanted more flexibility with how to distribute the historic package, CNBC reported in October, and has pushed back against the league’s high asking price — more than $2.5 billion per year. Puck reported Friday Apple had dropped out of the bidding.

Amazon already owns the league’s “Thursday Night Football” package as it looks to extend Prime’s reach. Amazon has been interested in “Sunday Ticket” from the beginning of rights negotiations, but now its founder, Jeff Bezos, also may want to own the NFL’s Washington Commanders.

Alphabet‘s Google gives the league quite a bit of what it wants: a technology owner with a huge balance sheet and global reach, a large marketing platform in YouTube, and the ability to support bundled legacy TV (where most of the league’s games still air) by pairing “Sunday Ticket” with YouTube TV.

“Sunday Ticket” and YouTube TV — a digital bundle of broadcast and cable networks — is similar to what the NFL has done with DirecTV.

Google also represents a new partner for the league — a plus for the NFL when the next rights renewals are up. The more potential bidders, the better. The rationale for Google over Amazon makes sense. But will it make cents? (I’m so sorry).

Executive 11: Apple will ban TikTok from the App Store

Sen. Marco Rubio, R-Fla., introduced bipartisan legislation last week to ban TikTok from operating in the United States. The Senate also voted unanimously to ban TikTok on government phones and devices.

The concern stems from security risks of making U.S. data available to the Chinese government. TikTok’s owner, ByteDance, is a Chinese-based company.

TikTok was nearly banned during the Trump administration, but that fight eventually lost steam and disappeared.

This executive predicted Apple would ban future TikTok downloads from its App Store given the privacy concerns. That wouldn’t help Apple-Chinese relations, which are already showing strains.

Executive 12: Media will show surprising recession resiliency

The first part of the prediction here is the economy will dip into a recession, which isn’t a foregone conclusion.

But if it does, the media industry will actually benefit from several accelerated trends, this executive said.

First, cable cord cutting will accelerate, driving more streaming subscriptions and allaying concerns that streaming growth has plateaued.

Second, past recessions have proved that consumers don’t stop paying for relatively low-priced entertainment during economic downturns, said the executive. This could be good news for an industry that now has more high-quality, low-priced options than ever before.

The advertising market will also bounce back faster than anticipated as brands see that people are supplanting higher-priced entertainment with lower-cost at-home options, said the person.

—CNBC’s Lillian Rizzo contributed to this report.

Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.

WATCH: ‘Halftime Report’ committee members Josh Brown and Jenny Harrington discuss Disney

This content was originally published here.

Share this story